one girl's journey across kpop paradise

Tag Archives: Apgujeong

I’ve decided to make a weekly feature. It’s called Cute of the Week. It’s my chance to blog about cute things I’ve seen here in Korea, and trust me, there are a lot of freaking cute things here. From the people to the fashion to the food to the cell phones to the cell phone straps, there are a lot of things here that are just freaking adorable, so I decided to make this feature.

This week, I will be talking about Jetoy. As you can tell from the picture above, Jetoy specializes in making beautifully whimsical cat drawing products. The only way I can really describe Jetoy’s artwork is like this – stumbling into a fantasy garden, falling through a dreamy underground tunnel, and landing lightly in an alien world of ridiculously cute cats. The brand sells everything from journals, schedulers, stationary, accessories (including the beloved passport holders), wallets, clothes, you name it. If you can put a cute cat on it, it’s at Jetoy. Here are more examples of this amazing brand.

Where to find: I went to the store in Apgujeong, right off the Apgujeong station off of Line 2 (Green). I had to walk a good 15 minutes before I reached it, but it’s not hard to find.

Here’s the map of the Apgujeong location, as I found on their business card.

As expected, the map is entirely in Korean, so if you don’t know Korean, you’re kind of out of luck. At the top of the map, above the WEST and EAST signs, it says Galleria Department Store. The arrow on the left leads to Apgujeong station, and the arrow on the right leads to Cheongdam Station. Personally I would get off at Apgujeong station and walk toward Cheongdam Station. The three stores above the Jetoy sign on the map (from left to right) say Uniqlo, Seven Eleven, and Cafe Benne. I hope this map will be helpful for you, but honestly Apgujeong isn’t the easiest place to be wandering if you’re not a local.

If you’re a tourist, I would recommend you going to Kyobo Bookstore in Gwanghwamun. It has a big accessories/stationary section that includes a lot of Jetoy goods. You can find directions to the Kyobo Bookstore here.

I plan on buying some legit Jetoy merchandise, like the passport case and probably some wallets and journals before I leave, just because looking at these cats makes me so darn happy. I know some people find them a bit creepy, but I think they are just so precious and absolutely adorable.

Visit my blog often for more Cute of the Week!

Jetoy’s Website:

So following that depressing previous post about how much KU/Korea sucks, I wanted to write a post about what I liked about Seoul so far. Seoul is split up into many different neighborhoods. Seriously, they’re all different and I’ve really enjoyed visiting all of them. I’ll do a small review of what these neighborhoods are like.

Myeongdong: The quintessential chic shopping locale. We went at night, and the lights were beautiful. It consists of long streets intermixed with smaller streets, and the stores are located close together. It was similar to the nice upscale shopping districts of Shanghai. The clothe stores are rather expensive, however, and I found many stores whose clothes I loved but were waaaay too expensive for me. I will definitely be making a visit or two back to Myeongdong because I really enjoyed it (as an avid shopper).

Namdaemun: This place is a market (open from morning until 5 pm) – some open stores and some closed stores. No upscale designer clothing, but a lot of cheap stores with bags, kpop paraphernalia (that were actually quite expensive), and street vendor food. Fun once in a while, but I wouldn’t come back regularly.

Apgujeong: Similar to Myeongdong, except more Beverly Hills. Supposedly a lot of celebrities hang out in Apgujeong. There’s a SM Everysing here and I plan on coming back later to audition :) The SM Everysing building is really pretty and it has a lot of noraebang rooms that are just gorgeous. I will update everything with pictures once I get my lazy ass back in gear and start taking pictures once again.

Itaewon: This is the “foreigner’s district” and to be honest, I was quite disappointed. It looked, as my friend Jei said, like New York City – at the dirty parts. There were a lot of American food chains, like Taco Bell, Subway, Outback Steakhouse, and since I’m not a bit fan of American or fast food, I’m not a huge fan of the place. One good thing is that they do speak English better in Itaewon than just about anywhere else in Seoul. It’d be good to come back here if I start getting homesick.

Like I said, I’m being so freaking lazy about taking pictures because my camera’s heavy to carry around, and it’s just annoying taking pictures when I’m trying to go around and enjoy everything with friends. So I’ll take pictures later.

Here’s a picture my friend Carol took of us trying to get drinks at a vending machine at a temple in Busan (forgot the name).